1. Introduction

Welcome to Yitix ("we," "our," or "us"). We are committed to protecting your privacy and ensuring the security of your personal information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our influencer analytics platform at yitix.com.br (the "Service").

2. Information We Collect

2.1 Account Information

When you create an account, we collect:

• Email address
• Display name
• Profile picture (if provided)
• Password (encrypted)

2.2 Social Media Platform Data

When you connect your social media accounts, we access data through official APIs provided by:

Platform	Data Accessed
Instagram (Meta)	Profile info, follower count, post metrics, insights, engagement data
YouTube (Google)	Channel info, subscriber count, video metrics, analytics data
TikTok	Profile info, follower count, video metrics, engagement data
X (Twitter)	Profile info, follower count, tweet metrics, engagement data

2.3 Usage Data

We automatically collect:

• Device information (browser type, operating system)
• IP address (anonymized for analytics)
• Pages visited and features used
• Date and time of access

3. How We Use Your Information

We use the collected information to:

• Provide Analytics: Display your social media performance metrics and insights
• Generate Reports: Create performance reports for your clients and brands
• Track Campaigns: Monitor brand campaign performance and conversions
• Improve Service: Enhance features and user experience
• Communicate: Send service updates, security alerts, and support messages
• Comply with Law: Meet legal obligations and respond to lawful requests

4. Data Sharing and Disclosure

4.1 We Do NOT Sell Your Data

We do not sell, rent, or trade your personal information to third parties for marketing purposes.

4.2 Service Providers

We share data with trusted service providers who assist in operating our Service:

• Google Cloud Platform (Firebase): Data storage and hosting
• Analytics providers: To understand Service usage (anonymized data only)

4.3 Legal Requirements

We may disclose information when required by law, legal process, or government request, including:

• Compliance with legal obligations
• Protection of our rights and property
• Prevention of fraud or illegal activities
• Protection of user safety

4.4 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred. We will notify you before your data becomes subject to a different privacy policy.

5. Data Retention

We retain your data as follows:

• Account Data: While your account is active, plus 30 days after deletion request
• Social Media Data: Synced data is refreshed regularly; historical data retained per your subscription tier
• Analytics Data: Aggregated, anonymized data may be retained indefinitely

When you disconnect a social media account or delete your Yitix account, we delete the associated platform data within 30 days.

6. Data Security

We implement industry-standard security measures:

• Encryption: All data transmitted via HTTPS/TLS encryption
• Access Controls: Role-based access with secure authentication
• Token Security: OAuth tokens stored securely and encrypted at rest
• Regular Audits: Security reviews and vulnerability assessments
• Secure Infrastructure: Hosted on Google Cloud with enterprise security

7. Your Rights and Choices

7.1 Access and Portability

You can access your data through your account dashboard or request a data export.

7.2 Correction

You can update your account information through your profile settings.

7.3 Deletion

You can:

• Disconnect any social media platform at any time
• Delete your entire account and all associated data
• Request deletion by contacting us at the email below

7.4 Revoke Platform Access

You can revoke Yitix's access to your social media accounts at any time through:

• Instagram: Instagram Settings → Apps and Websites
• YouTube: Google Account → Security → Third-party apps
• TikTok: TikTok Settings → Manage Account → Connected Apps
• X (Twitter): Settings → Security → Apps and Sessions

7.5 GDPR Rights (EU Users)

If you are in the European Economic Area, you have additional rights under GDPR:

• Right to access your personal data
• Right to rectification of inaccurate data
• Right to erasure ("right to be forgotten")
• Right to restrict processing
• Right to data portability
• Right to object to processing
• Right to withdraw consent

7.6 CCPA Rights (California Users)

California residents have rights under CCPA including the right to know, delete, and opt-out of sale (we do not sell data).

7.7 LGPD Rights (Brazil Users)

Brazilian users have rights under LGPD including access, correction, anonymization, portability, and deletion of personal data.

8. Third-Party Platform Terms

When you connect social media accounts, you are also subject to those platforms' terms:

• Meta (Instagram/Facebook) Privacy Policy
• Google (YouTube) Privacy Policy
• TikTok Privacy Policy
• X (Twitter) Privacy Policy

9. Children's Privacy

Yitix is not intended for children under 13 years of age (or 16 in the EEA). We do not knowingly collect data from children. If you believe a child has provided us personal information, please contact us immediately.

10. International Data Transfers

Your data may be processed in countries outside your residence, including the United States and Brazil. We ensure appropriate safeguards are in place for international transfers.

11. Changes to This Policy

We may update this Privacy Policy periodically. We will notify you of material changes via:

• Email notification
• In-app notification
• Updated "Last Updated" date on this page

Continued use of the Service after changes constitutes acceptance of the updated policy.

12. Cookies and Tracking

We use essential cookies for:

• Authentication and session management
• Security and fraud prevention
• User preferences

We do not use advertising or tracking cookies.